Advertising, Business, Digital Marketing, Marketing

Importance of Custom Rigid Box Packaging in Marketing Strategy

Intensive market competition provides an opportunity to use custom rigid box packaging as an integrative tool in marketing and packaging strategy. New packaging design can be the marketing tool for achieving marketing objectives and satisfying and fulfilling consumer desires. This can be achieved by using the aesthetic and functional-friendly components of a package. Aesthetic elements and considerations relate to the custom rigid boxes' shape, size, material, color, text, and graphics.  Packaging design is not only crucial for branding purposes but also for the functional