How Customer Testimonial Videos are Your Ultimate Sales Tool

By Marisa Hochberg :

Whether you’re in the “real world” or online, your customers will always have their own experiences to share with others. This means that testimonials and reviews are an essential part of any online business. Many people consider it one of the best ways to sell products or services. But how do you get your customers to write product reviews for you? If you run a small business, your options may be limited — but that doesn’t mean you can’t use testimonial videos as a way to grow your company. Let’s explore what testimonials and videos can do for your business, both now and in the future.

What is a testimonial video?

A testimonial video is a video testimonial that includes your salesperson’s biography, highlights from past sales, and a personalized message from your salesperson. You can use this video to pitch potential customers, and you can also use it as an opportunity to give customers a sneak peek at what your product/services are like. A testimonial video is a great way to give your customers an inside look at how your product/services work, and it can also be a great opportunity to let customers ask you questions about your product/services.

Why do customers make testimonials and videos?

Customers are always eager to give their feedback on products or services, and they’re also willing to share their experiences with brands they love. This means that you can gain a ton of insight from these reviews, and you can use this information to create ads that prospective customers will love. To get started, it’s important to understand why customers are posting reviews and videos in the first place.

There are a few main reasons customers are satisfied or unhappy with a product or service: Product Satisfaction – Customers will usually rate a product either “excellent” or “good” on a scale of 1 to 5, with 5 being the highest rating. Excellent ratings are very rare, though, so it’s worth doing your research and finding a product that gets a high rating but has room for improvement. Sale Experience – Customers will usually post reviews about the sales experience, including whether the salesperson was helpful and how the sale process worked. Customer service is always a top priority for businesses, and most customers will leave reviews if they had a positive experience with a sales representative even if the representative let them down. Price – Some customers will post reviews about the price of a product or the costs involved in buying it. If a customer is happy with the price of your product/services but isn’t 100% satisfied with the quality of the product, they might leave a bad review.

How to create a great testimonial or video

To get the most out of your testimonial videos, you have to ensure they’re well-rounded. Your product needs to be the center of attention, but it doesn’t have to be the star of the show. To create a compelling video, start with a compelling introduction. Give your audience something to look forward to, and then build your video around that. Your introduction should be brief, to give your audience a sense of what your video will be about. Be sure to use terms that your audience will understand, like “Next” or “More slides.” Build your video around the highlights of your best-selling products or services. This will make your video engaging and interesting, and it will also help you get a sense of what the customer is interested in.

Strategies for driving conversions from testimonials and videos

As you probably know by now, customers are more likely to give you honest reviews if they’re happy with their experiences with your brand/product. This means that you have to make it as easy as possible for your customers to give you their feedback. For example, if you sell antiques, it would be good for your customers to give you their feedback on the care and feeding of animals. But it would be even better if they could simply click the “give me feedback” button on your website. That way, you can get customer reviews from anyone in seconds.

Here are a few ways you can make it as easy as possible for your customers to give you their feedback: Write a Clear and Concise Review – Customers can always write shorter reviews on sites like Amazon, and they’re usually more honest and detailed. Provide Good Customer Service – No matter how satisfied a customer is with your products, service, or company, they will always post a negative review if they have a problem with anything. The best way to handle negative reviews is to provide a resolution or fix the issue. Build a Good Business Relationship – When customers leave glowing reviews, it gives your business a chance to build a better relationship with that customer. Every time a customer leaves a review, it means that they are seeing your brand as a positive force in their lives.


Your customers will always be more likely to give you honest reviews if they were happy with your brand/product in the first place. To get the most out of your testimonials and videos, you need to ensure that they’re well-rounded and that they focus on the highlights of your product.

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